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CRM Implementation

CRM Implementation
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CRM Implementation

Today leading CRM solutions provide functionalities around automating multiple customer facing processes of sales, marketing and service. As the industry is dominated by a few players there exists cut throat competition and the rush to improve and enhance features to lead the race. As the difference between various players diminish by every passing day the key lies in doing a successful  CRM Implementation of the selected solution.

Majority of the CRM implementations fail not because of the product but because of CRM implementation approach, involvement of vendor and customer teams, techniques of deployment and user adoption. Virtuos brings to the table a team of elite experts having experience in implementing multiple CRM solutions both On Demand and On Premise across the functions of sales marketing and service and for SMB to large organizations.

The methodology revolves around not fitting a product around the business process but to:

  • Understand the process and requirements
  • Prepare a CRM solution blue print
  • Selecting the CRM solution which is the best fit
  • Building Proof of Concepts for demonstrations
  • Complete the System Requirement Study
  • Build prototypes for visualization
  • Conduct user acceptance tests
  • Deployment
  • Training and Go live

Post go live, the customer support teams continues to support customers on existing implementations, help enhance the solution by doing further improvements and assist them to upgrade to latest versions thus making sure the client uses the most up to date functions and features of the system.

We at Virtuos believe, key to a successful implementation does not lie in the’ Big Bang approach’ but a focussed approach where CRM is implemented to automate a process which requires immediate improvement and will provide the quickest ROI. This approach ensures the projects are completed on time, with in estimated costs and leads to greater user adoption.

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